This paper analyses news coverage of pay day loans so that you can know how a moral situation for state intervention and regulation had been built through kinds of mythological storytelling. By analysing the archetypal characteristics of news discourse, we could see how ideas that are particular legitimised through the ideological mechanisms of ethical tales. Tales received on mythology associated with the world that is“other” the flooding, as well as the tragedy. Archetypal roles were built for the debtor as target therefore the loan that is payday as villain or trickster, with all the latter drawing on spiritual and literary numbers as archetypes. This paper has revealed just how, regardless of ideological placement of specific magazines, a plot that is moral crafted which framed the industry as an issue that fundamentally served to justify state legislation associated with the industry.
No conflict that is potential of had been reported because of the authors.
Records on contributors
Kate Budd finished her PhD at Newcastle University, learning the discourses for the pay day loan industry within the press that is british. This woman is now situated in Oxford and works in publishing.
Darren Kelsey is Head of Media, community, Heritage into the educational School of Arts and Cultures at Newcastle University. Continue reading Short term loans and Social Semiotics and information that is additional